The original song written by Richard Berry achieved moderate success selling 40,000 copies. Listen to his version, much, much different than the later The Kingsmen version.
Portland Oregon teen band The Kingsmen ran across a 1955 Richard Berry song, "Louie, Louie," which had never gotten much of an audience. They were broke, but scraped up enough money, $36.00, for one SHORT recording session. They didn't have enough money to re-record the song, after the lead singer Jack Ely made a mistake in the lyrics. When they released the song on August 8, 1963 it got hardly any play outside of Portland and only sold 600 copies.
Then a miracle happened, Boston DJ Arnie “Woo Woo” Ginsburg heard the Kingsmen’s version by chance and hated it. He featured it on his show, "Worst Song of the Week". Little did he know, Massachusetts Institute of Technology, Harvard University, Boston College, University of Massachusetts and Brandeis University kids LOVED IT. Local record stores were flooded with requests for the 45, they in turn flooded Portland Oregon record stores with orders for the sudden smash hit.
The deal the record company made with the boys meant they got hardly any money from their sudden smash hit. Wand Records sensing a hit, bought nationwide distribution rights and made a killing.
The BBC Radio British Music Critic said the song showed explosive enthusiam, which overcame any difficiencies the boys had in playing their instruments. He ranked The Kingsmen's Louie, Louie 11th on the all time 1000 greatest records, Rolling Stone Magazine ranked Louie, Louie 54th Greatest record and 4th most influential song of all time. After selling only 600 copies before Ginsburg, The Kingsmen sold 12,000,000 copies in 1964 alone.
On 9 November 1998, after a protracted lawsuit that lasted five years and cost $1.3 million, the Kingsmen were awarded ownership of all their recordings released on Wand Records, including "Louie Louie". They had not been paid royalties on the songs since the 1960s. It is estimated the Kingsmen's version of Louie, Louie has been played 100,000,000's of times on the Radio and TV. Even today, the song sells 100,000's of copies through Apple iTunes and streaming services.
Since the group appeared slightly inebriated during their recording session, with lyrics slurred and stammered, it was investigated by the FBI, after Evangelical Preachers from the Bible Belt claimed it contained obscene lyrics. Actually, the group had an all night gig the night before their recording session and were exhausted. Jack Ely, decided to play up the fact the song was supposed to be a man explaining to a bartender buddy named Louie how much he missed his girlfriend back in Jamaica, after he had a few too many drinks
Jack Ely also said the recording session was weird because a new sound engineer had raised the microphone to 12 ft off the ground to capture all the band members and their instruments, so he had to stand on his toes to sing the song loud enough to be heard. True SERENDIPITY!
In case you can't figure it out, Louie is a bartender and the singer is a sailor telling him how much his misses his girl. The 60 year debate about what Louie, Louie means is captured best by the movie "Coupe de Ville" (1990).
Three brothers are driving their dad's Coupe de Ville from Michigan to Florida.When Louie, Louie comes on the radio, they discuss what the lyrics mean:
Brother #1,played by Arye Gross, opines "Got you way down low...it is a hump song"
Brother #2, played by Patrick Dempsey, opines "It is a dance, do the Louie, Louie"
and finally, correctly,
Brother #3, played by Daniel Stern, opines "it is a sea shanty...it is about a guy going to sea and leaving his girl, which he laments, slightly inebriated, to a bartender buddy of his".
Tacoma Washington's Rockin Robin Roberts, real name: Lawrence Fewell "Rockin' Robin" Roberts II (1940-1967), a moderately successful singer of the late 1950's and early 1960's, recorded Louie, Louie in 1961 to modest success. But it is his tempo and style that would be imitated by Jack Ely and The Kingsmen. The only difference, Rockin Robin Roberts sang clearly ennuciating the lyrics. Rockin Robin started as a solo act, this photo of from 1958, later joining The Wailers. Rockin Robin Roberts was killed in a traffic accident on December 22, 1967 in California. The only thing missing was Jack Ely's slightly inebriated singing style which would go on to produce a monster hit. Rockin Robin Roberts deserves as much credit as Richard Berry for The Kingsmen's success.
The eclectic history of the song, Richard Berry wrote the song in 1955, recorded it in 1957, to a very slow straight tempo, sold 40,000 copies. He would sell the song rights for $750 to pay for his wedding. Young singer Rockin Robin Roberts was rummaging through a discount bin at his local record store and stumbled across Richard Berry's song and decided to incorporate into his repetoire. One night while at a club, the boys who made up The Kingsmen noticed that kids repeatedly replayed Rockin Roberts version of Louie, Louie in the jukebox. They decided to add it to their song portfolio and the rest is history.
Other groups, including the original version by Richard Berry (1957), The Beach Boys (1964) and Paul Revere and the Raiders (1965) all sang the song straight, while the Kingsmen captured the lament of a slightly inebriated man comiserating with his buddy, a bartender. It was that version which Arne "Woo Woo" Ginsburg hated and kids loved.
Whenever the Kingsmen performed the song on local Portland TV or in concert, Jack Ely made sure to make the same mistake and sing in the same inebriated style, which kids seemed to love. After the song became a hit, his buddy since childhood, drummer and co-founder of the group, the man who had appropriated the name, "The Kingsmen," from a recently disbanded/defunct group from Portland. Out of jealousy, Lynn Easton, forced Ely to become drummer, then taking over the job as lead singer himself. Jack was a rank amateur drummer and Easton a barely passable singer. Eventually, Easton forced Ely out of the group, because he was jealous of all the attention Jack got from "Louie, Louie." After that The Kingsmen faded into obscurity.
Jack Ely the iconclastic singer of of Louie, Louie was born September 11, 1943 in Portland, Oregon and died April 28, 2015. This page is dedicated to his memory.
Here are the original lyrics as written, Jack Ely swore that is what he sang, however exhausted or inebriated he was at the recording session and mimic forever afterwards. One interesting footnote, barely noticeable in the recording, totally missed by the FBI and parents, there is one cuss word, when Lynn Easton the drummer accidentally hits his drumsticks together, a barely audible "F***" is recorded.
Louie Louie, oh no, you take me where ya gotta go
Yeah, yeah, yeah, yeah, yeah, baby
Louie Louie, oh baby, take me where ya gotta go
A fine little girl, she waits for me
Me catch the ship across the sea
Me sailed that ship all alone
Me never think I'll make it home
Louie Louie, oh no no no, we gotta go
Oh no
Said Louie Louie, oh baby, me gotta go
Three nights and days I sailed the sea
Me think of girl constantly
On that ship, I dream she there
I smell the rose in her hair
Louie Louie, oh no, me gotta go
Yeah, yeah, yeah, yeah, yeah, baby
Louie Louie, oh baby, said we gotta go
Okay, let's give it to 'em right now
Me see (THE MISTAKE, JACK ENTERED TOO EARLY)
Me see Jamaica, the moon above
It won't be long me see me love
Me take her in my arms and then
I tell her I'll never leave again
Louie Louie, oh no, we gotta go
Yeah, yeah, yeah, yeah, yeah, baby
Louie Louie, oh baby, said we gotta go
I said we gotta go now
Let's hustle on out of here
Let's go